Theo's_Adventure_Capitalists《冒险的投资家》
简述
封面
Theo's_Adventure_Capitalists_cover0.jpg
影片信息
官方网站
http://www.bbc.co.uk/programmes/b00scx8q
影片原始规格:
中文片名 ：冒险的投资家
中文系列名：
英文片名 ：Theo's Adventure Capitalists
英文系列名：
电视台 ：BBC
地区 ：英国
语言 ：英语
版本 ：TV
发行时间 ：2010
影片内容介绍
剧情简介
希尔帕菲提斯追踪那些希望将生意扩展到印度、巴西和越南这三个新兴市场的英国企业家们。（
分集介绍
【越南】Vietnam
Dragon's Den star Theo Paphitis follows the fortunes of brave and bold British companies trying to expand in three of the world's most dynamic emerging markets - India, Brazil and Vietnam. While Britain is still stuck in a recession, these economies are booming. There couldn't be a better time than now for British businesses to seize these opportunities in some of the world's fastest-expanding but risky markets - but how easy is it going to be?
【印度】India
Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies in the world. With cultural ties going back centuries, India and Britain have many things in common. But is doing business one of them? Or are we worlds apart?
Theo travels to Mumbai, with its 14 million population, and central India to see how three very different British companies, with three very different products, try to make their dreams a reality. There's luxury watch manufacturer Bremont, whose stainless steel watches cost up to six thousand pounds a pop. Regenatec, a company trying to find enough green oil to sell their diesel converter kit in the biggest diesel market in the world. And Marmite, the classic British breakfast spread. Will the Indians love it or hate it?
All three companies have got their work cut out. How will Bremont's very expensive, highly-engineered but very understated stainless steel watches go down in a country which likes its watches to be made of gold? How will Marmite sell a very British product to a country that's hardly short of strong flavours of its own? And how easy will Regenatec find it to locate large volumes of ethically produced pure plant oil, so as to take on dirty diesel, in a country whose biofuel industry is still in its infancy?
With its fiendishly complicated import duties, its very different bargaining culture and its sheer size, doing business in India is going to be anything but straightforward for our British companies. What sort of pitfalls will trip them up when they're trying to do business in a very different culture?
【巴西】Brazil
In the last programme in the series, Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciting markets. The Brazilian economy is still expanding, but what can Brits sell them that they haven't already got?
Theo travels to Brazil's business hub, Sao Paulo, to Bauru (in the heart of sugar cane country) and to the glamorous Rio De Janeiro to chart the fortunes of three British companies with very different aims and ambitions. There's Sleek Make Up, an East London company specialising in cosmetics for darker-skinned women. Dreamaid, a website aimed at helping the world's poorer artists sell their wares to richer customers around the world, and Cadbury trying to enter the Brazilian chocolate market, one of the fastest-growing in the world.
But there are dangers ahead. In the UK, Sleek relies on having its own dedicated stands, where you can try on the make-up yourself. So how are they going to sell make up in a country where the supermarkets just put it in bubble-wrap and sling it on the shelves, so you can't test it? How does a global giant set about selling its Creme Eggs and Dairy Milk in a country where the taste in chocolate is very different to that of the British? And how can Dreamaid succeed in the hardest task that faces any internet start-up - to get people to visit your site?
The Brazilians are famously laid-back and easy going, but is doing business there going to be easy?
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Category:片名 Category:BBC Category:2010 Category:5. 社会科学类 Category:5.1 社会 Category:5.3 财经 Category:5.31 微观经济 Category:6. 史地类 Category:6.2 地理 Category:6.22 亚洲 Category:6.222 东南亚 Category:6.2221 越南 Category:6.223 南亚 Category:6.2231 印度 Category:6.24 美洲 Category:6.242 南美洲 Category:6.2425 巴西 Category:缺翻译
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